Launch Campaign, Responsive Email Design, Print Design, Product Development We worked with The Retired Debutante (writer, actress, Cat Williams) to develop their famous blog into a brand. In addition, we were asked to help coordinate and design a full launch campaign to introduce the new brand to the world. The campaign included: launch party (220 invited guests), teaser campaign, email campaign, invitations, landing page, step and repeat and merchandise (stickers, tumblers, give aways, raglan t-shirts, baseball caps and more). The launch party was a huge success that built the perfect momentum for the launch of the brand.
The Retired Debutante is trademarked and is in the process of being developed into a possible book, TV show and more.