The concept: Given the title of "Arts Mean Business", the design was based around the idea that arts is the building block in business. Arts, design and creativity is the foundation to a great city. We illustrated abstract pieces as building blocks to form the skyline in the "build ATL" designs.
The idea behind the hands is that we are "molding/shaping " the city of Atlanta. Atlanta is a melting pot and every unique individual helps to create Atlanta what it is, so by using the negative and positive space it plays on that idea. Simple, minimalist designs that will hopefully make an impact in some small way.