Fashion Campaign, Brand Identity, Digital Design, Video, Illustration, Photography, Magazine Layout/Design/Print, Typography
During this project, Mary worked closely alongside the Spanx Global Creative Brand Director on the Spanx 2018 Fall Fashion Campaign. Providing creative direction for the entire campaign including ideation, conception, campaign photoshoot, execution of all print/digital/interactive design for Fall 18’ Fashion campaign.
Mary led creative and was solely responsible for the 2018 Fall Catalogs; creative direction and execution, typography, layout and design of first ever SPANX Magalog; 84 pg. editorial/product feature magalog (circ 603k); 2018 Fall Leggings Catalog (circ 1.5 million), and the 2018 Fall Shapewear Catalog (circ 1 million).
2018 SPANX Fall Magalog (first edition)
84 pages of magazine editorial + catalog features
Interior Pages of 2018 Fall Magalog
Video to promote the 2018 Fall Fashion campaign that was shown in taxi cabs, online, and around New York City during Fall Fashion Week.
Print Ad Vogue September Issue 2018.
Print Ad shown in Marie Claire Magazine
Digital Taxi Top Animations shown during NYC Fashion Week 2018