Brand Identity, Brand Development, Experiential Design, Interior Design, Digital Design, Illustration, Photography, Print Design, 3D Environmental Design, Video, Commercial Construction Design - est. 2022
Moonrise is a brand new concept and company, established in 2021. The first location opened in January 2022 in Decatur, GA. Moonrise is a world where kids build things and learn together, built as a flexible learning space designed to nurture creativity, independent thinking, and wellness. Kids can drop in anytime from 9am-9pm, including weekends and summers. With this in mind, I wanted to design a space that felt modern and adult while still working as a space for kids. Finding that balance was the magic in creating a unique space for the brand.
Moonrise has been featured online and in several magazines including Forbes. Brand identity, interior design, landscape design, creative and art direction, videography, 3D renders, commercial construction, you name it, I led the way for every single part of establishing the brand and launching the company both virtually and physically.
We created fun GIF's of the guides to add some personality and playfulness to the website.
With powerful creative tools, furniture you can jump on, and plants everywhere, Moonrise is designed to be the best possible learning environment for kids. I selected all furniture, staged and designed each part of the interior design. To create a cohesive look and feel, I incorporated the brand palette and designed a color block stripe along the walls throughout the space.
Olive Abercrombie, a nine year old actress/ filmmaker and Moonrise member showcases her “favorite new place” in Atlanta.
The Decatur Moonrise has two unique entrances. Each entrance has a different mural but a similar feel to keep the integrity of the brand. I designed all exterior signage, landscape design, and murals.
Designed with kids in mind, I made sure to create little reading nooks, a playful library ladder as well as easy to reach areas. The custom cushions are a nod to the brand colors and a punch of color to the white oak library.
We created a video to introduce the Guide Manager. Tracy brought a lovely warmth to the commercial and really showcases what Moonrise is all about.
A custom designed professional production studio. With professional grade equipment and soundproofing, the production studio is the perfect place for the children to record podcasts, music, and movies.
custom photography, videos & playful animation
As the space brought in lots of natural light, I thought it was best to incorporate light oak woods, large plants and bright branded colors that continue around the walls of the space.
A look into the Moonrise brand. Download the brand book
Large, exterior sign that lights up with bold colors at night to display the Moonrise logo.
The main entrance on Church St. features a large exterior sign with the Moonrise logomark. The large wall the the right of the entrance has a playful, instagrammable mural where kids and parents can hang out. Custom, cedar planters were built to create privacy.