Brand Identity, Digital Design, Print Design, Packaging
Seasonal collections of luxury sheets and sleep accessories delivered to your doorstep every 3 months. SleepPak came to us to develop their brand identity. We incorporated the idea of sleep into the logo by using the to ee's in sleep to give the sense of exhaustion and "sleepiness". This idea is used throughout the branding and can be seen through different platforms be it digital, animation, print, packaging, etc.